> I'd argue that the UX of their core product (the Amazon e-commerce website) continues to be lacklustre and is an opportunity for a well-funded, strategic comp

> I'd argue that the UX of their core product (the Amazon e-commerce website) continues to be lacklustre and is an opportunity for a well-funded, strategic competitor. Hell, I'd argue that's it's gotten worse over time. > You can do a search for 'microwaves' and get a 'relevancy' list of products but it's filled with accessories, microwave adjacent products and other such junk. I routinely run into inexplicably broken searches on Amazon. Currently, if you search for "echo wall clock" on amazon.com, the Echo Wall Clock is not on the first page of results. (Don't know if it's on a later page.) If you search Google for "echo wall clock" the amazon.com page for it is the first result.