5 ms·

This is an interesting time for ads since people can’t buy most of the things.

by nerdbaggy 7y ago

NikolaeVarius 7y ago
Most people have been using the internet to buy things for a while now.
- dmoy 7y ago
  Less than one eighth of commerce (in the United States) is online. And even if it was majority online, not all fullfilment can be done when many places are closed.
  - irrational 7y ago
    You mean, less than 1/8th WAS online.
colmvp 7y ago
And also not a lot of companies want to be associated with Covid-19 content.
- makomk 7y ago
  Yeah, the Guardian and some of the other British papers have been complaining about how advertisers are refusing to run ads on Covid-19 related articles and how terrible it is that they're not funding journalism: https://www.theguardian.com/media/2020/apr/01/newspapers-to-lose-50m-in-online-ads-as-firms-use-coronavirus-blacklist https://www.theguardian.com/media/2020/apr/01/newspapers-to-...
  - dx034 7y ago
    Not sure if that isn't just an easy way for companies to save money. Not all companies want to go around telling others they're struggling. Cutting ad budgets online or with newspapers due to Covid can be an easy way to cut expenses without getting public attention.
- PudgePacket 7y ago
  Why don't they run non-covid content.. The amount they milk it is nauseating.
  - CydeWeys 7y ago
    "Milk it?" This is the biggest worldwide pandemic in over a century. It's going to fundamentally reshape society for many years to come. You can't bury your head in the sand about this. Frankly, in comparison to this, almost nothing else is even worth mentioning. And anyway, it's not like there's sports to cover. Almost nothing else is going on besides the pandemic because everything was shuttered to fight the pandemic and even that is just barely enough.
    - PudgePacket 7y ago
      I get it's big, I'm not saying don't run covid stuff. Just maybe use it for less than 99% of their content, if the issue is they can't monetise it? At a certain point it becomes information overload/noise and people just tune out, myself included.
  - tree3 7y ago
    What a ridiculous comment. God forbid LA Times reports on the state of the country; the pandemic is affecting everyone significantly everyday, it would be laughable if their pages weren't filled with COVID news.
    - PudgePacket 7y ago
      It's mostly just every news outlet rehashing the same top stories of the week slightly differently. I get local news items running things about their area, and pieces about the state of things periodically. As it is now it's just overwhelming to look at any news. It doesn't help their case that they massively publicise things like panic buying, knowingly causing the issue to spread.
- buboard 7y ago
  which doesnt make sense
- dx034 7y ago
  Quite the opposite. The ads I still see often advertise how these companies can help during Covid 19. The only companies making money at the moment are those that help people work from home or manage their life and business despite the virus. If done right, that can be a powerful message. And I don't think many companies are concerned appearing next to a Covid article, they're ubiquitous anyway. They just need to save money and online marketing can be cut within minutes.

This is an interesting time for ads since people can’t buy most of the things.

NikolaeVarius 7y ago

Most people have been using the internet to buy things for a while now.

dmoy 7y ago
Less than one eighth of commerce (in the United States) is online. And even if it was majority online, not all fullfilment can be done when many places are closed.
- irrational 7y ago
  You mean, less than 1/8th WAS online.

colmvp 7y ago

And also not a lot of companies want to be associated with Covid-19 content.

makomk 7y ago
Yeah, the Guardian and some of the other British papers have been complaining about how advertisers are refusing to run ads on Covid-19 related articles and how terrible it is that they're not funding journalism: https://www.theguardian.com/media/2020/apr/01/newspapers-to-lose-50m-in-online-ads-as-firms-use-coronavirus-blacklist https://www.theguardian.com/media/2020/apr/01/newspapers-to-...
- dx034 7y ago
  Not sure if that isn't just an easy way for companies to save money. Not all companies want to go around telling others they're struggling. Cutting ad budgets online or with newspapers due to Covid can be an easy way to cut expenses without getting public attention.
PudgePacket 7y ago
Why don't they run non-covid content.. The amount they milk it is nauseating.
- CydeWeys 7y ago
  "Milk it?" This is the biggest worldwide pandemic in over a century. It's going to fundamentally reshape society for many years to come. You can't bury your head in the sand about this. Frankly, in comparison to this, almost nothing else is even worth mentioning. And anyway, it's not like there's sports to cover. Almost nothing else is going on besides the pandemic because everything was shuttered to fight the pandemic and even that is just barely enough.
  - PudgePacket 7y ago
    I get it's big, I'm not saying don't run covid stuff. Just maybe use it for less than 99% of their content, if the issue is they can't monetise it? At a certain point it becomes information overload/noise and people just tune out, myself included.
- tree3 7y ago
  What a ridiculous comment. God forbid LA Times reports on the state of the country; the pandemic is affecting everyone significantly everyday, it would be laughable if their pages weren't filled with COVID news.
  - PudgePacket 7y ago
    It's mostly just every news outlet rehashing the same top stories of the week slightly differently. I get local news items running things about their area, and pieces about the state of things periodically. As it is now it's just overwhelming to look at any news. It doesn't help their case that they massively publicise things like panic buying, knowingly causing the issue to spread.
buboard 7y ago
which doesnt make sense
dx034 7y ago
Quite the opposite. The ads I still see often advertise how these companies can help during Covid 19. The only companies making money at the moment are those that help people work from home or manage their life and business despite the virus. If done right, that can be a powerful message. And I don't think many companies are concerned appearing next to a Covid article, they're ubiquitous anyway. They just need to save money and online marketing can be cut within minutes.