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Amazon, Youtube, etc. need to think about how their affiliates and content providers can afford to create content. I understand their strategy is to milk creat
by redis_mlc 7y ago
Amazon, Youtube, etc. need to think about how their affiliates and content providers can afford to create content.
I understand their strategy is to milk creators for all they're worth, and only increase payments after there's competition.
But content creation is a very expensive job, and if the money isn't there, then fresh content will dwindle.
I know that Youtube creators are already thinking in 2020, "since I'm going to be demonetized, why should I care about view count? I'll just do what I feel like doing from now on." This hurts both sides: fan engagement for the creator, and decreased impressions and ad revenue for Youtube.
You can watch Rick Beato's annual rant on being demonetized and/or blocked, when usually our age-old fair use law should preclude that. Unfortunately, Youtube's Content ID system is a parallel and private copyright system, so doesn't have to consider fair use.
And ultimately this will will lead to more competition, even though creators are happy with Youtube overall, just not the content id system and demonetization button clickers.
You can see this with artists relying on Patreon rather than Ad Sense at this point. Best quote I've heard, "Ad Sense is unreliable." About as pithy as you can get.
Golden goose and all.
You can read about 1900's sharecropping to understand more about what's happening here. After a sharecropper farmer gave 50% to the landowner and bought seed, he usually ended up with a barrel of supplies for the year's work. And often a bill for that too. After a Youtuber gets $0.00 for several months of work, it must feel just as bitter.