Precisely. I don't think people understand just how huge of a deal the iPad really is. They're well on their way into a defining a huge product category in a bi

Precisely. I don't think people understand just how huge of a deal the iPad really is. They're well on their way into a defining a huge product category in a bigger way than Microsoft defined PCs to be Windows. I don't think their competition can compete effectively; price is cheaper, software is better, hardware is better, UX is easier, even the store is a more pleasant experience, which is important, because that is when the largest transaction actually takes place. It's scary thinking how far ahead of the competition they are.