People reasonably want to separate what makes Facebook useful for users from what makes it profitable for Facebook, because the part that's good for FB is bad f

People reasonably want to separate what makes Facebook useful for users from what makes it profitable for Facebook, because the part that's good for FB is bad for us. Facebook does not care who they harm by selling their information or analysis of, as long as they don't harm themselves in doing so. The broader problem we're having and trying to solve is centralized power that is hostile to ordinary people. The internet could have been an even more democratizing force, but economic and political pressure have made it largely another tool of oppression and concentration of power for those who hold power. A protocol can't fix that alone, but it is a piece of the puzzle to answering "How could we do this better?" It's a piece which is more accessible than overhauling society to eliminate incentives to sell out people's privacy, freedom and autonomy.