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Interesting, yet we would expect better engagement if there is supposedly less noise? Unless marketing in general, no matter how digitized, is a game of low bit
by achillesheels 7y ago
Interesting, yet we would expect better engagement if there is supposedly less noise? Unless marketing in general, no matter how digitized, is a game of low bit rates?
- busterarm 7y agoDigital advertising engagement is better than terrestrial. People hate TV & Radio ads and billboards but all they can do is look away or mute or fast forward. Sure, we have ad block, but digital advertising that performs performs amazingly. When you hit your segment, the money rolls in.