You have to pick colors and typefaces, why not pick good ones? There are probably millions of choices that are both beautiful and functional. The author seems

You have to pick colors and typefaces, why not pick good ones? There are probably millions of choices that are both beautiful and functional. The author seems to believe that there's an essential zero-sum relationship between form and functionality, i.e. by removing "bells and whistles", you've somehow improved the finding of information. That doesn't make sense to me.