In part they're "playing the game" because their followers want them to. But I agree that it should be about how useful the device is, but that runs counter-in

In part they're "playing the game" because their followers want them to. But I agree that it should be about how useful the device is, but that runs counter-intuitively to how companies work. The device must make more profit. This might mean being more marketable, or it might mean having a channel for content, or it might mean being better. Sadly, better is the WORST of the three.