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Funny enough, they do find space for a Geico ad on the page.
by zaroth 7y ago
Funny enough, they do find space for a Geico ad on the page.
- kenneth 7y agoGeico is most important company in the Berkshire Hathaway portfolio, and is wholly owned by Berkshire Hathaway. The insurance business is Berkshire's primary business, and all the cash generated from premiums (the float), which is just theirs to do with what they please until claims come in, is what has allowed it to invest and buy other businesses.
- PaulHoule 7y agoAlso, Berkshire Hathaway is a master at PR, and the "aw shucks" authenticity of Warren Buffet is a centerpiece of it. Warren Buffet still appeals to Middle Americans even though his company has been at the heart of just about everything that went wrong in finance and business in the 2010s. For instance, they bought a number of food-related brands such as Kraft, made changes that damaged the taste of the products, and seemed blindsided when sales fell. They replaced the cheese in Kraft Mac and Cheese with Milk Protein Concentrate from China, which hurt the sensory qualities of the product dramatically. Within a few years, most store brands had made the change to keep up. Later on I saw Kraft MC ads all over NYC asking you to remember how much you liked it when you were small that don't tell you that it tastes much worse than it did then. They'll sell you a box, sure, but then you'll spit it out and never buy it again. Jim Cramer has talked about the decline of big food brands on his show many times, but he doesn't say Warren Buffet or Berkshire Hathaway has anything to do with it because he can do no wrong in the eyes of media companies that are swimming in Geico ad cash. Similarly, CNBC sends Becky Quick out to Omaha as often as they can. The oldsters in the audience really likes Warren Buffet and Warren Buffet thinks Becky Quick is a babe (I sure do) and leers at her more and more as dementia claims his mind. It is in plain view but doesn't get talked about because the media can't get enough of that Gecko. When I read an article like that I don't think the author got paid off, it's just they see that all the respectable people act as if they'd been paid off so you can look respectable by acting as if you were paid off too. It's like those fake influencers who can't get paid but pretend they do because maybe someday they will be.