Allow me to appropriate a quotation from a person who's legacy Apple has had no shame appropriating for marketing: "First they ignore you, then they ridicule yo

Allow me to appropriate a quotation from a person who's legacy Apple has had no shame appropriating for marketing: "First they ignore you, then they ridicule you, then they fight you, then you win." While I agree with you that Apple's use of Gandhi in their ads is just about the most shamelessly incongruent marketing ever, Gandhi never said "First they ignore you etc." It comes from a speech made by someone called Nicholas Klein to a garment workers' union circa 1915. Oddly enough, the original Google Books citation I found for this no longer yields the phrase in search. But it appears in this (garbled but recognizable) digitization of the primary source: http://www.archive.org/stream/generalexecuti1919amaluoft/generalexecuti1919amaluoft_djvu.txt http://www.archive.org/stream/generalexecuti1919amaluoft/gen... (I'm experimenting with bringing this up every time I run across the misquote, because I'm curious if the real information will ever catch on.)