There was a "big reset" in 2008-2009 in affiliate marketing. Many small networks did go under, but spending has quickly increased to previous levels and beyond.

There was a "big reset" in 2008-2009 in affiliate marketing. Many small networks did go under, but spending has quickly increased to previous levels and beyond. Most of that traffic is trash, yet companies still pay a lot for it. A similar situation happened on Google Search, I believe.