As bruce511 has already said, why would a company hire you instead of a cheaper provider? This is the thing to consider. You could play on the fact that you ha

As bruce511 has already said, why would a company hire you instead of a cheaper provider? This is the thing to consider. You could play on the fact that you have some reputable clients you've worked with in the geography already. This can be seen as you being a trusted source within Europe perhaps?