Cant read, paywalled. I'm only curious how to set the price. Like. How to define price gouging. And then how to decide how to allocate the product in question.

Cant read, paywalled. I'm only curious how to set the price. Like. How to define price gouging. And then how to decide how to allocate the product in question. Lottery? First come first serve? My friends and family first? Why not make everything free and distrbute fairly?