Why are we building this shit into the browser? Did we forget what user-agent means? I really don't want my browser to be running a consensus algorithm for doub

Why are we building this shit into the browser? Did we forget what user-agent means? I really don't want my browser to be running a consensus algorithm for doubleclick, or whatever the hell the turtledove proposal is. This article makes it sound like advertisers having a hard time targeting their ads is somehow bad for a user! I see that as a very good thing. How about, we remove 3rd party cookies, and then don't do anything else? Even the name of this is gaslighting. Privacy sandbox? More like "A bunch of APIs for advertisers to use, to profile your behavior with native support from your browser, while telling you your privacy is improved because we don't do it with scary cookies anymore." Not quite as catchy I guess.