You misunderstand what I'm saying. The more you have to exchange for something, the more you're foregoing other forms of consumption. If toilet paper cost you y

You misunderstand what I'm saying. The more you have to exchange for something, the more you're foregoing other forms of consumption. If toilet paper cost you your entire budget, you wouldn't buy toilet paper at all. You'd buy food instead. In that way, prices redirect your consumption to higher priority things. That's what is meant by "more important."