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Who is everyone? Sure, local gyms and recreational centers may temporarily cut advertising via YouTube workout channels, but I would imagine other types of adve
by anonytrary 7y ago
Who is everyone? Sure, local gyms and recreational centers may temporarily cut advertising via YouTube workout channels, but I would imagine other types of advertising increasing for online stuff like mobile games.
Also if you want true income on YouTube, your best bet is affiliate marketing and sponsorships. Many YouTube personalities have already moved to this model -- they seamlessly integrate paid sponsorships and links into their content by working directly with the sponsors. Not only does this render ad-blockers obsolete, but it cuts the middleman (YouTube) out of the equation. It also vastly improves engagement, click-through rate, purchase rate, etc.
- tempestn 7y agoSponsorships are down too. It's true that mobile game ads and sponsorships are up, as well as a few other niche fields. Doesn't come close to making up for the drop in ads and sponsorships from many other fields though. (Including automotive, with which I'm most familiar.) It's not just obvious things like gyms, rec centers and restaurants. People are buying less of almost everything now, both because their incomes are down and/or less certain, and because there's less ability to use many common products (like cars). Therefore advertising has less impact, so even those companies that still have the cashflow for advertising are cutting back since the ROI isn't there.
- anonytrary 7y ago> Sponsorships are down too. It's true that mobile game ads and sponsorships are up, as well as a few other niche fields. Interesting, thanks for verifying that -- honestly I was mostly just making an educated guess. The rest of your reasoning makes sense, too. At this point, we can only guess as to what the extent of the damage will be.