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These things are pretty easy to measure, you literally just measure the amount of conversions when ad spend is on vs when it is off.
by root_axis 7y ago
These things are pretty easy to measure, you literally just measure the amount of conversions when ad spend is on vs when it is off.
- tonyedgecombe 7y agoActually I always found it quite difficult to measure. Mainly because selling B2B the person who clicked the ad is rarely the person who raises an order. I can use a proxy like instigating a download but that is far from perfect.