3 ms·
Can you name any large company that has gotten to where it is without advertising?
by spaced-out 7y ago
Can you name any large company that has gotten to where it is without advertising?
- majewsky 7y agoGoogle won the search engine market because it was objectively better and thus spread through word of mouth. The first time I saw Google run actual ads was when they pushed Chrome hard. Facebook also spread mostly through word of mouth and only started doing ads when its public image deteriorated. (Side-note: I'm in Germany, so this is about German ad campaigns. Also I have had adblockers for a long time, so when I say "they run ads", I mostly mean TV, print and billboards.)
- bkanber 7y agoYou just described two companies that became the ad channels, so they certainly are a bit of an exception. Even Apple, who has the most word-of-mouth viral product line in all history, used advertisements from the beginning.
- yazaddaruvala 7y agoTesla technically.
- Cerium 7y agoTesla might not have advertisements on TV or radio, but it is not a coincidence that luxury malls have prime parking dedicated to Tesla chargers, that they have prominent show rooms and that their CEO is always getting in the news.