I think the problem is not that the list is too long as much as that it jumps across categories, making it look like you were stretching to make it as long as i

I think the problem is not that the list is too long as much as that it jumps across categories, making it look like you were stretching to make it as long as it is. Some point out cool stuff you can do with Highrise, some are actual FAQ type questions on platforms and whatnot, and some are just hypothetical use cases. If you cut some of the latter and reform the rest into more general questions I think it could be really effective. (e.g. "Can I see a list of all the CEOs I know in San Francisco?", "Can I see a list of everyone I know in the 312 area code?" >> "Can I view groups of clients by contact info?" "Can I view lists of contacts with stacked filters") [edit:] Alternatively, you could make the list predominantly use cases.