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If an advertisement will be displayed in a location where no one is likely to encounter it, will advertisers really pay for it? (The answer is "probably not".
by duskwuff 7y ago
If an advertisement will be displayed in a location where no one is likely to encounter it, will advertisers really pay for it?
(The answer is "probably not". But I'm mostly playing off the "if tree falls in a forest…" snowclone.)
- munk-a 7y agoYes, yes they will. Some advertising is... effective (in that it effectively beats the existence of your product into the unwilling consumer's brain meat). But a lot of money still gets sunk into popup ads and print media, most people don't even see either of those anymore. You're better off buying google ad-words targeted at furry communities.
- robjan 7y agoI think there's a difference between seeing an ad on a billboard and ignoring it vs. an ad on a site that's just one big advertisement. Most people will not visit a site that exists purely for the purpose of advertising.
- duskwuff 7y agoPrecisely. The success that the original Million Dollar Homepage enjoyed was almost entirely because it was a novelty in a number of ways -- the World Wide Web was new to the public, web advertising was new, web pages with organically created content were new... Nowadays, it takes a lot more to get that kind of attention. I don't think it'd be possible without some kind of groundbreaking new technology -- well beyond anything that's on display here.
- duskwuff 7y ago> You're better off buying google ad-words targeted at furry communities. Uh... funny you should mention that, actually. I'm a member of that community, and I've seen certain mainstream advertisers target that audience in some rather specific and intelligent ways. :)
- munk-a 7y agoThat comment was only a bit facetious - doing well targeted advertisements toward those smaller or more insular internet communities can really pay off well.