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Why would you need a survey question to track YouTube habits? Google already has that data, why wouldn't they just correlate that to a future purchase you make?
by thebean11 7y ago
Why would you need a survey question to track YouTube habits? Google already has that data, why wouldn't they just correlate that to a future purchase you make?
- ethbro 7y agoBecause reconciliation across sessions and platforms is non-trivial. Especially with browsers become increasingly adversarial (aka pro-privacy). https://www.quora.com/How-can-I-reconcile-Facebook-advertising-sales-reported-by-Google-Analytics-with-Facebook-2-5X-difference https://www.quora.com/How-can-I-reconcile-Facebook-advertisi...
- hardtke 7y agoStatistically reliable purchases studies are very challenging. People have multiple credit cards and sometimes pay cash. If you are buying a car you don't put it on the credit card. Additionally, you have multiple cookies/MAIDS that may or may not be associate with the same person/credit card. Even companies with Google or Facebook resources can't get this to work reliably. If it is a direct response advertiser, of course, you tell Google/Facebook that a purchase is made, but these advertisers are not the bulk of the market and many advertisers don't want to give Google that data.