3 ms·

Most of the views land on professional channels. You basically have to be at least semi-pro to reach the numbers you need for "monetization" by Youtube anyway.

Most of the views land on professional channels. You basically have to be at least semi-pro to reach the numbers you need for "monetization" by Youtube anyway. There are 2 Youtubes, one for embedded viral clips you discover around the web and one for professional content that viewers subscribe to. I think Youtube has issues shoe-horning both systems into one monetization scheme. I think this is mostly a problem of inertia but either they need to make things more stable for their professional creators or someone else needs to build a better platform for these pros.

hrktb 7y ago
> 2 youtubes There’s a whole ecosystem of niche review channels that have decent but transient viewership. For instance some chromebook reviewing channel posts reviews of almost every chromebook coming out to market. There might be some people subscribing to that, but the bulk of the views will be from search results, and only for 3 or 4 videos per viewer (once they make their buying decision they’re done). That’s an example I could think of on the spot, but there are many many facets of youtube that have a decent traffic with no allegiance from the viewer. They also survive by managing in-content ads themselves, having affiliates or any other system external to youtube, but youtube ads must still represent something to them.
CM30 7y ago
Not really. The requirements for monetisation are 1000 subscribers and 4000 hours of watch time in the last year. They're not the easiest numbers in the world to reach for new YouTubers, but they're also not beyond many amateur creators either. I know many people on the platform who reached/far surpassed that without much in the way of video production/editing knowledge and no budget whatsoever.