Cutting non-performance marketing spend like brand frees up cash they need to stay afloat. It’s short term thinking by necessity. The execs running into the fi

Cutting non-performance marketing spend like brand frees up cash they need to stay afloat. It’s short term thinking by necessity. The execs running into the fire with ad spend to take advantage aren’t any smarter than the rest, just better positioned for the pandemic. I doubt virtually any of them prepared or planned for this scenario. Though from my experience there’ll be lot of companies out there cutting short cycle high ROAS campaigns, throwing the baby out with the bath water.