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I've worked in the field and have been closely involved in online advertising spending and you're way overstating this. Confusion, misdirection, dodgy attributi
by CPLX 7y ago
I've worked in the field and have been closely involved in online advertising spending and you're way overstating this. Confusion, misdirection, dodgy attribution, questionable ROI calculations and outright fraud are rampant.
Furthermore I'd say most people with deep knowledge of the field (assuming they don't have a vested interest in arguing otherwise) would agree in a heartbeat.
- petercooper 7y agoFurthermore I'd say most people with deep knowledge of the field (assuming they don't have a vested interest in arguing otherwise) would agree in a heartbeat. I don't know if this rhetorical device has a name, but basically saying "and other smart people would agree with me unless they had a sneaky reason not to" doesn't seem like supportive evidence of your point.. (... and I suspect most people would agree in a heartbeat.. sorry! ;-))