3 ms·
> In terms of ad spend reduction, How would this compare to regular media advertising spend (TV etc.) ? TV as deals are often worked out O(months) in advance.
by gundmc 7y ago
> In terms of ad spend reduction, How would this compare to regular media advertising spend (TV etc.) ?
TV as deals are often worked out O(months) in advance. I expect they've seen drops in bookings, but you won't see as agile of a reaction to the pandemic in Television.
- lotsofpulp 7y agoEven though the deals were worked out, unless the money has already changed hands, I'm betting all the terms are up for renegotiation in exigent circumstances like these. I doubt it's in the interest of the broadcasters to stick it to their customers in these times, if they want their customers to stay alive.
- anticsapp 7y agoThat's not how sales reps think.