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Nobody really knows for sure where the economy is headed when we enter the sorta-normal-again phase. Anything is possible. It might be another Great Depression
by adrianmonk 7y ago
Nobody really knows for sure where the economy is headed when we enter the sorta-normal-again phase.
Anything is possible. It might be another Great Depression that takes years to recover from. Or maybe once this external force (quarantine) is removed, things will mostly bounce back.
So those advertising dollars might have a good ROI or they might not. At a time when revenue is down (even if just temporarily) and some companies are laying off employees, it doesn't make a lot of sense to spend money on something that might or might not be worthwhile.
- user5994461 7y agoWell, we now know it's not going to get to normal for a while. France has just announced extending the lockdown one full month. UK has just announced they won't end the lockdown in the coming weeks, with no dates formally given (it was expiring today).
- adrianmonk 7y agoI agree we aren't ready to even start the process of getting back to quasi-normal. But the question was about a long-term advertising strategy for "when people eventually spend". I'm saying that "when" isn't a given; instead, it's an "if". Companies (whose cash flow just tried up) don't want to spend on "if".