> What about the massive increase in views from people being stuck at home ? wouldn't that lead to a higher ROI when people eventually spend ? Not when you're

> What about the massive increase in views from people being stuck at home ? wouldn't that lead to a higher ROI when people eventually spend ? Not when you're paying per impression? The way to think of this is good old supply and demand. There is a lot more supply of ad slots, and a general decrease in demand. Both of these directly mean lower ad rates.