Indeed, this submission is a textbook example, perhaps involuntarily, but still: 1) Pick an uncontroversial good cause: "Excessive pedantry is bad." 2) Associ

Indeed, this submission is a textbook example, perhaps involuntarily, but still: 1) Pick an uncontroversial good cause: "Excessive pedantry is bad." 2) Associate all the arguments you want to make with the good side and the counterarguments with pedantry. 3) In the reader's mind, subconsciously all your arguments are now associated with the good side. This is how advertising works, but the method seems to infiltrate (again, perhaps unintended) more and more technical articles.