Price (in essentially all cases, particularly for commodity goods like housing) is based on supply and demand, not on the individual financial situation of the

Price (in essentially all cases, particularly for commodity goods like housing) is based on supply and demand, not on the individual financial situation of the person selling the product. If demand for housing climbs noticeably, rates will follow, and vice versa (if supply of housing climbs, rates will plummet) The reason profit exists is that risk must be assumed to earn it.