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I think you are right about movies. If a movie is not doing well in theaters, I think the pivot to home rental will happen much quicker.
by runawaybottle 7y ago
I think you are right about movies. If a movie is not doing well in theaters, I think the pivot to home rental will happen much quicker.
- Jemaclus 7y agoI'm not even talking about "not doing well in theaters". I'm talking about a Hulu-like experience, where the streamed version hits streaming services within days or a few weeks of the theatrical version. What I see falling apart is the model where it doesn't stream until months or years after its release. For example, when the next James Bond movie comes out, I fully expect it to be released in theaters and streaming services within two weeks of each other, if not simultaneously. It's going to be very hard for them to take back the immediate streaming they're doing now without a backlash, either PR-wise or financially. I also think they're about to discover that they can make $20 per household at much much higher rates than they can get people to spend $50+ per household to go to a brick-and-mortar theater, and if I were a betting person, I'd say it's more profitable to distributors to do it that way, anyway...