You have to keep in mind that a business in a competitive market would have to trade off investing in surviving a disruption against investing in growth, loweri

You have to keep in mind that a business in a competitive market would have to trade off investing in surviving a disruption against investing in growth, lowering prices, or increasing returns to shareholders. Absent some kind of coordination a business that plowed its profits into the former would probably not survive against others (investing in the latter) long enough to even experience such a disruption. Unregulated markets encourage firms to engage in a sort of recklessness arms race. And IMO that’s one of the reasons why we need strong non-market-based safety nets for this type of disruption.