It’s called “surveillance capitalism" to differentiate it from other forms of capitalism. From this[1] interview with Zuboff: > So even early on in the theoriz

It’s called “surveillance capitalism" to differentiate it from other forms of capitalism. From this[1] interview with Zuboff: > So even early on in the theorizing of capitalism it was understood that capitalism takes on different market forms and different eras in the context of different technologies. We’ve had mercantile capitalism, and we’ve had factory capitalism, and mass-production capitalism, and managerial capitalism, financial capitalism. And typically what happens in these new concepts is that modifier, like “mass production,” or in my case “surveillance” capitalism, what that modifier is doing is pinpointing the pivot of value creation in this new market form. [1] https://nymag.com/intelligencer/2019/02/shoshana-zuboff-q-and-a-the-age-of-surveillance-capital.html https://nymag.com/intelligencer/2019/02/shoshana-zuboff-q-an...