"We built a site but got beaten to the launch by another site." So what!?!? Get out there and find users anyway. You've mentioned a few benefits to using your

"We built a site but got beaten to the launch by another site." So what!?!? Get out there and find users anyway. You've mentioned a few benefits to using your app over CrushNotifier, keep going. If you are not familiar with the story, Google Mint vs. Webabe and look at articles from the past year. Yes, the scale is very different but get some inspiration for yourself. Good luck!