That's the general trend that I see shaping the growth of the internet, actually. At first, it was "how do I find XYZ?" Now it's more of "How do I find the ri

That's the general trend that I see shaping the growth of the internet, actually. At first, it was "how do I find XYZ?" Now it's more of "How do I find the right/best XYZ?" because there are dozens of discoverable XYZ destinations available. At first it was discovery, then it was user generation. Now that there's exabytes of data out there, how do you filter it?