Defining the genre is all well and good, until someone else re-defines it out from under your feet. At the early stage in the tablet genre we're at, this is la

Defining the genre is all well and good, until someone else re-defines it out from under your feet. At the early stage in the tablet genre we're at, this is largely moot - clearly Apple have a huge lead, both in sales and in consumer mindshare, and everyone else is playing catchup. On the other hand, things can change. I'm sure Sony and Nintendo would be quite happy to define the 'handheld gaming device' genre as one in which devices have buttons and analogue sticks, but saying they've got 90%+ of the 'buttons and analogue sticks' genre isn't much comfort if everyone is using their smartphones and tablets for gaming. Similarly, Newspapers and printed media will be happy to define 'newspaper' to be something printed on real paper and then claim X marketshare, that doesn't mean that they're not losing out to online news sites. If in a years time, Apple are saying 'but we have 90% of the REAL tablet market!' then the shareholders should be worried. At the end of the day, it's still a case of No True Scotsman[1] [1] http://en.wikipedia.org/wiki/No_true_Scotsman http://en.wikipedia.org/wiki/No_true_Scotsman