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And thankfully, good journalists will call them out on it. I'd argue that's an important function of journalism, even.

scott_s 16y ago
That's fine, but the tone of this piece was surprise that Apple would use its own marketing event to make Apple look good. Calling them out on facts is good, but there's no need to tell me that Apple will selectively present features based on how good it sells.
- Semiapies 16y ago
  Yes. The whole pretense that Steve Jobs' "reality distortion field" is somehow remarkable is one of the weirder and lazier tropes of tech journalism.
- jokermatt999 16y ago
  I think the backlash is stronger because Apple puts more into their marketing. They put a lot of effort into making everything "magical", "unforgettable", and "world changing". Naturally, some people have strong adverse reactions to that, and are going to be quite negative in an attempt to even it out, at least as they see it. It makes complete sense if you look at it as a counter/reaction to Apple's heavily positive PR.
- kmfrk 16y ago
  “In what seems like a ritual at this point, I watched Apple's iPad 2 keynote in disbelief, noting the factual errors that kept coming up minute after minute.” The only surprise is that a journalist bothered to fact-check a Stevenote.
  - Semiapies 16y ago
    The only surprise is that a journalist bothered to fact-check. Most just put ditto remarks on a press release or a presentation. In tech journalism, there's been a meme that Jobs has a "reality distortion field", so there's free attention when someone actually bothers to look at Apple claims.
- jrwoodruff 16y ago
  Yea, just the whole tone of this article really made me queasy. It just smacks of bias. Had it been even-handed observation...
cjeane 16y ago
There is no way you can call this article good journalism, no matter who you agree with.
bonch 16y ago
Good journalist? Look at this guy's article history. He writes about nothing else but Google and Android. Of course he's going to be critical of one of Google's major competitors.

That's fine, but the tone of this piece was surprise that Apple would use its own marketing event to make Apple look good. Calling them out on facts is good, but there's no need to tell me that Apple will selectively present features based on how good it sells.

Semiapies 16y ago
Yes. The whole pretense that Steve Jobs' "reality distortion field" is somehow remarkable is one of the weirder and lazier tropes of tech journalism.
jokermatt999 16y ago
I think the backlash is stronger because Apple puts more into their marketing. They put a lot of effort into making everything "magical", "unforgettable", and "world changing". Naturally, some people have strong adverse reactions to that, and are going to be quite negative in an attempt to even it out, at least as they see it. It makes complete sense if you look at it as a counter/reaction to Apple's heavily positive PR.
kmfrk 16y ago
“In what seems like a ritual at this point, I watched Apple's iPad 2 keynote in disbelief, noting the factual errors that kept coming up minute after minute.” The only surprise is that a journalist bothered to fact-check a Stevenote.
- Semiapies 16y ago
  The only surprise is that a journalist bothered to fact-check. Most just put ditto remarks on a press release or a presentation. In tech journalism, there's been a meme that Jobs has a "reality distortion field", so there's free attention when someone actually bothers to look at Apple claims.
jrwoodruff 16y ago
Yea, just the whole tone of this article really made me queasy. It just smacks of bias. Had it been even-handed observation...

cjeane 16y ago

There is no way you can call this article good journalism, no matter who you agree with.

bonch 16y ago

Good journalist? Look at this guy's article history. He writes about nothing else but Google and Android. Of course he's going to be critical of one of Google's major competitors.