Glad you like the concept! The post, and Causal, are targeted at anyone who needs to work with numbers — With those ad questions, there's no getting around the

Glad you like the concept! The post, and Causal, are targeted at anyone who needs to work with numbers — With those ad questions, there's no getting around the fact that you need to come up with a 'model' for how, e.g. incremental spend impacts CPA/position. Once you have a model you're happy with, there's always going to be uncertainty around aspects of it, and you'll ideally want to account for it. Simulation is a good way to do that. Causal has data connections that you can use to pull stuff from your CRM. Depending on what you mean by 'optimize', we might be able to do that too — happy to chat in more detail if you're interested: taimur @ causal . app