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This interpretation of the law says that Google must pay for the right to direct traffic to a publisher who is running some other ad network's ads (or uses a su
by bagacrap 7y ago
This interpretation of the law says that Google must pay for the right to direct traffic to a publisher who is running some other ad network's ads (or uses a subscription model). No, I do not think this arrangement has any value to Google, in fact it is obviously negative value.
- criddell 7y agoIt isn't obvious to me at all. When you visit a newspaper site via a Google link, Google uses that information to build a more complete profile of you and of what the broader public is interested in right now. Those signals are valuable to Google.