I don't buy it one bit. The medium forms the message: FB's structure (non-linear timelines, "one authentic identity", "it's their birthday!" engagement fishing)

I don't buy it one bit. The medium forms the message: FB's structure (non-linear timelines, "one authentic identity", "it's their birthday!" engagement fishing) optimizes for short-term user numbers via flamewars and vapid bullshit over quality interactions. No shit you'll hate your friends if you're seeing them get into bare-knuckle political arguments with your uncle or the algorithm only surfaces their fun vacation pics when you're particularly depressed. At the risk of sounding totally full of it, I, as a longtime FB-deleter, am experiencing none of the problems the author describes in the last half. I'd agree that deleting FB _and not replacing those channels of interaction with something else_ is a mistake, but it's not like there are alternatives whose first goal isn't to make money off of you. Recent stuff like the Fediverse, in concert with the good old stuff that never stopped working like mumble and irc, is capable of delivering what I think is a much better-rounded online social experience.