I like e-ink but I don't really get this. Who are they trying to sell this to? I'm assuming they're targeting businesses that want updatable informational displ

I like e-ink but I don't really get this. Who are they trying to sell this to? I'm assuming they're targeting businesses that want updatable informational displays because I can't imagine any person that would prefer standing in front of a wall in their home to read the newspaper instead of using a handheld device on their couch.