This is going to suffer the same fate as declining click-through rates. The novelty wears off. Also, you can tell the notes aren't handwritten, even if using ro

This is going to suffer the same fate as declining click-through rates. The novelty wears off. Also, you can tell the notes aren't handwritten, even if using robots-- I have received them in the mail before. Every instance of a character looks exactly the same, which isn't the case with actual handwriting (also, no human has perfect kerning). I spent a few minutes pondering if it was real or not, rather than developing a connection with the brand-- opposite the note's intended effect.