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You don't have a roadmap problem, your company has a sales leadership problem, which if left unchecked will kill your company. Sales leadership should know tha

You don't have a roadmap problem, your company has a sales leadership problem, which if left unchecked will kill your company. Sales leadership should know that they need to build a sales team capable of selling what you have now while providing a vision of the future. Just guessing, but it appears they are caught up in trying to sell using features rather than selling your product as a solution to the problems your potential clients have. If they can not sell the solution and keep getting caught up in a feature to feature competition, your company is in significant trouble. That said... the feedback from potential customers, new customers, current customers, what you see competitors doing, your support organization, and the engineering team plus your vision of what the product needs to become are all critical for you making decisions on what to build. As many here have said, there is much more to your question than can be answered here. I'd be happy to talk if you'd like to. By the way, I have a single KeyNote slide for our roadmap. Not fancy, but it is simple, cheap, and gets the job done so we can focus on the product.

specialist 6y ago
Sales != Marketing. Like the difference between Test and QA. Complimentary, but still distinct. Marketing's job is to divine the business case. Size of market opportunity, price points, window of opportunity, initial MVP thru mature feature set, projected P&L, and so forth. While collaborating with devs, for sanity checks and buy-in, ideally. Real marketing is a real job with real skills. Once you've seen a pro in action, it kind of ruins you for all the pretenders. In my 30 year career, I've worked with precisely 2 marketing pros. (Sales pros are pure gold too.) PS- Lisa Horwich is one such marketing pro. If your product has a business case, she'll find the critical path. Watching her in action still seems like magic to me. https://www.linkedin.com/in/lisahorwich/ https://www.linkedin.com/in/lisahorwich/

specialist 6y ago

Sales != Marketing. Like the difference between Test and QA. Complimentary, but still distinct. Marketing's job is to divine the business case. Size of market opportunity, price points, window of opportunity, initial MVP thru mature feature set, projected P&L, and so forth. While collaborating with devs, for sanity checks and buy-in, ideally. Real marketing is a real job with real skills. Once you've seen a pro in action, it kind of ruins you for all the pretenders. In my 30 year career, I've worked with precisely 2 marketing pros. (Sales pros are pure gold too.) PS- Lisa Horwich is one such marketing pro. If your product has a business case, she'll find the critical path. Watching her in action still seems like magic to me. https://www.linkedin.com/in/lisahorwich/ https://www.linkedin.com/in/lisahorwich/