3 ms·
As I understand it Bernays was already working in the field long before publishing his book. His early work as a proto PR agent for the singer Caruso, fabricati
by AQuantized 6y ago
As I understand it Bernays was already working in the field long before publishing his book. His early work as a proto PR agent for the singer Caruso, fabricating myths about his prowess, does lend credence to this, as Caruso died in 1921.
It seems fair to say that there were many early adopters of this type of propaganda.