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Yes, there's a book called 'The Pyramid Principle', written by Barbara Minto. It's the foundation for good practices in management consulting, and your hear abo
by he11ow 7y ago
Yes, there's a book called 'The Pyramid Principle', written by Barbara Minto. It's the foundation for good practices in management consulting, and your hear about it a lot in business writing.
It reads very much like a graph-algorithms book.
Two of most famous principles from it are:
1. The Pyramid Principle, which points out that people tend to write like you write a proof, first the supporting arguments leading up to the key point. The principle is a way to 'flip' paragraphs.
2. The SCQA Principle: This is exploiting the idea that the way we think is to try to slot facts into a narrative, and that we're naturally wired to like a certain narrative that's in the form of Situation-Complication-Question-Answer.