Selling to one big company is a way better deal for most businesses if you can swing it. You have ONE customer to deal with, instead of thousands or millions, t

Selling to one big company is a way better deal for most businesses if you can swing it. You have ONE customer to deal with, instead of thousands or millions, they will (likely) give you a ton of cash up front as you ramp up your production (payment for the rest on delivery), and you only have to work out how to ship them to one location, instead of either setting up a storefront or finding a distributor. You have easy-to-forecast revenue and you can stay in your niche as a component manufacturer instead of becoming a consumer goods product company.