Matte is "only" around 50:1, which still beats e-ink by a lot. Newsprint struggles to approach even that because the inks are formulated to be inexpensive, thus

Matte is "only" around 50:1, which still beats e-ink by a lot. Newsprint struggles to approach even that because the inks are formulated to be inexpensive, thus not heavily saturated, so the "black" is really a dark gray, and the paper is cheap pulp that probably couldn't be bleached really white without disintegrating anyway.