I'm not sure that's the trade-off. My experience is that it's hard to predict where new technologies will be used (see history of radio and telephone). With so

I'm not sure that's the trade-off. My experience is that it's hard to predict where new technologies will be used (see history of radio and telephone). With something like eInk, getting it into the hands of engineers building wonky prototypes would allow rapid exploration of a lot of new markets. But yeah, many business leaders are insecure and don't understand IP.