> I think they know that a lot of people will buy something based on specs alone. Actually, I think the opposite is true in the mobile space, after many years

> I think they know that a lot of people will buy something based on specs alone. Actually, I think the opposite is true in the mobile space, after many years of that being the case in the desktop/laptop space. Consumers just don't care what the processor is or how much memory is in their phone. They _do_ care about whether it is fast, responsive, and has nice and/or flashy experience. Also unlike desktops, they care about how it looks. Is it surprising the apple is cleaning up, for a change?