I don’t get why this question gets repeatedly upvoted in HN. I just responded to a similar question on Airbnb in another post. Do people not work for large corp

I don’t get why this question gets repeatedly upvoted in HN. I just responded to a similar question on Airbnb in another post. Do people not work for large corporations here ? Yelp’s business model is to sell ads to local businesses. And ads don’t sell themselves. For that you need to hire army of inside and outbound sales folks in every region, geo, market. This also means there is a whole account management team who is managing relationships with the thousands of advertisers. And then there is an ad tech team that is integrating these ads, but also reconciling payments and payouts in multiple currencies. I wouldn’t be surprised if majority of Yelp’s employees are in sales, sales ops, ad ops, and advertisement side of the business