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"That means cutting the hardware price to the point where you're not making a profit but where your prices are at least competitive with Apple." Microsoft has
by wriq 16y ago
"That means cutting the hardware price to the point where you're not making a profit but where your prices are at least competitive with Apple."
Microsoft has the funds to take a loss for a while (like the 360) and push Windows/Xbox Live Marketplace in place of the App Store. Since I doubt they'll release hardware on their own, I could see them subsidizing hardware partners when they try to enter the market.
- ugh 16y agoThe problem for Microsoft is that when they do that the third generation of iPads and the second generation of Android tablets will probably already be shipping or shipping soon. It at least doesn’t look like there will be a tablet with a Microsoft OS in the first half of 2011 and I’m highly doubtful that there will be one in the second half — early 2012 seems more realistic. Microsoft has demonstrated that it can deliver a very competitive touch OS with Windows Phone 7 but it’s at this point still doubtful whether Windows phones will capture any meaningful slice of the smartphone market. A tablet OS from Microsoft would be similarly late to the game.